Almost anyone who graduated with a degree in Marketing can do a good job for you.  What we like to see in our business is someone who understands how to grow the company on a small budget.  The trick is to be computer savvy and know how to network.   Since very few businesses advertise in newspapers and print ads anymore, it is so important to use the web through blogs, and web pages, and to use descriptive key words with Meta tags.  Knowing where to place the key words on your web page and knowing that they must be in the first paragraph of the body text, is vital.  Hyper- linking key words, site maps, and search engine optimization; these are the skills that the wise marketing strategist brings to your business today.   Knowing how to submit your web page URL into the search engines is as important today, as getting a article on the business page of the local newspaper was just five years ago.  Look for someone who brings technological expertise and sound marketing principals to your business, and you will be ready for success.